Chapter 11 exercise # seven page # 344 ENG 93
The importance of theme and key word should not be dismissed. What are the theme and the key word of your presentation? Your report? Your marketing pitch? Your meeting, what central idea do you hope to convey? What goal do you hope to achieve, Finding a central theme and a key word and then attaching the ancillary branches to the trunk forces us to consider what we are truly about. Without a theme and a key word, we can appear to be disorganized or opportunistic
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