Chapter two summaries
When someone mentions the word communication, one’s thoughts turn to a newspaper, the radio, television, or another more common means of mass-type communication. One does not usually make the connection between communication and other institutions such as business. Good business, however, goes hand in hand with good communication. Good managers and professionals realize that the ability to communicate is not a silly frill; it is a necessity that helps employees accomplishes their work. Therefore the question is often posed: Are these problems of poor communications that face managers and professionals becoming more and more critical? The evidence suggests the answer to be yes, these problems are serious and are growing more and more serious every day. This maxim emphasizes the need for better communication in organizations such as big business. What would happen if that organization did not fix its structure to better handle increasing communication needs. Values of good downward communication include the ability to help a manager’s authority to be accepted, an evocation of cooperation that helps to solve problems, and a general expression of a friendlier atmosphere that builds morale everywhere.
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