This chapter explores how we learn and design clear message meaning, and how to learn much from each other, because people have different experience in life and their reaction also different.
What means one thing to one person may mean something very different to another person, hence, the meaning we say may not accepted in the way we intend it to be, and this is causes by the differences on our personal histories ,our sets of experience, and ideas.
The messages contain both intended and interpreted meaning. Intended meaning is the meaning the sender has in mind when designing his message, interpreted meaning is the meaning the receiver interprets from the message, when intended and interpreted meaning match, shared meaning created.
In order to create meaning the author advice us to come up with a perception, organizing, interpretation, to become aware of what we have received, to ordering and categorizing the information we received like a story, and to analyzing what our experience may mean.
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