Chapter six summaries ENG 93

In this chapter an author is explore how to design a message with words by carefully chosen the power of words to ensure message clarity and avoid misunderstanding. Verbal communication is the use of any linguistic symbols spoken, sign, or written language to accomplish message goals, while verbal style is a set of behaviors that reflect aspects of our individual personality, it also varies depending on the context in which the verbal interaction occurs, and there are nine primary verbal communications styles, all of which are used for different purposes. There are two primary types of word meanings denotation and connotative, denotation is the literal or common description of a word that can be found in a dictionary, connotation is less definitive and involves the personal or emotional feelings that we associate with words .speech rules are a set of verbal speech conventions in message exchange, they includes rules of grammar, interaction, social style and semantics to accomplish. Individuals who are members of a specific community use jargon to describe concepts and tools used in their particular field, during social groups and cultures sometimes use slang to informally describe or imply meaning about a subject. The verbal problems may make your message less powerful and more vague like abstraction which is the use of complicated rather than concrete language, bypassing which happens when different meanings are associated with the same word symbol or when different symbols are used to identify the same idea or project, fact inference, this problem arises from insufficient information, misused words which means that words are misapplied, overgeneralization is the use of sweeping statements that do not provide enough information, extremism that means to see the world simplistically, in black and white, rather than in shades of gray, and inflexibility it’s the results from rigidity in our awareness of the world around us. The fear we experience when faced with a certain type of communication interaction called communication apprehension and the key to reduce this is done by preparation. Both persuasion and argumentation come into play often in our role as business communicators to influence behavior, the process of making connections between ideas and evidence is called reasoning , while the reasons are a statement of evidence, support used in an argument. One sided argument involves the presentation of only one point of view or one side of an issue, while the two-sided argument presents both sides of an issue- not only the speaker’s position but also opposing views

Chapter six mind map ENG 93

Chapter five summary ENG 93

This chapter explores how we learn and design clear message meaning, and how to learn much from each other, because people have different experience in life and their reaction also different.
What means one thing to one person may mean something very different to another person, hence, the meaning we say may not accepted in the way we intend it to be, and this is causes by the differences on our personal histories ,our sets of experience, and ideas.
The messages contain both intended and interpreted meaning. Intended meaning is the meaning the sender has in mind when designing his message, interpreted meaning is the meaning the receiver interprets from the message, when intended and interpreted meaning match, shared meaning created.
In order to create meaning the author advice us to come up with a perception, organizing, interpretation, to become aware of what we have received, to ordering and categorizing the information we received like a story, and to analyzing what our experience may mean.

Exercise page # 129 ENG 93

Strategies exercise page# 129
I wish that one day I have my own business, hence, the first thing I will do is to create a message that
Moves an audience to action, choosing one action over another can be a challenge, before I begin the process of creating a strategic message, may I need to take a step back and think about these two questions: 1. how can my organization clarify just what it needs from a strategic message development process?2. And, once clear about what it needs, how can your organization ready itself to undertake the development of a core message that fully captures the intersection of my goals with what the market actually wants?

letter of introduction

Zaid al thaher

ENG 93

02-01-2009

letter of introduction

My name is Zaid althaher,a new international student from Amman-Jordan here at Lincoln university.



I was born in Jordan in 12-30-1982 in a family consists of my parents, one brother and one sister,my father is a lawyer,my mother is a civil engineer,my brother is an electronic engineer, and my sister studying applied English.


I had graduated from the university of petra in January 2007 with a bachelor degree in the marketing field,i had started my work in standard chartered bank, and after that i moved to Dubai and worked there in an advertising agency.



My hobbies are watching tv and riding horses.



During my works period i realized that i cannot have a good position without a master degree, and without a new experience for me,an experience that can help me acheive my goals in my career, and also in my life, and i think that will be my first step to a brighter because i am always looking toward the future.



My plans after graduate are going back home to gain a good job which can reflect my ambitions.



Best regards,
Zaid althaher